Toufic Araman is an award-winning beauty, hair and fashion photographer who shares his time between Dubai and New York. His work has been described as passionate, elegant, poetic, mysterious, unpredictable, and mischievous. Toufic tells stories; his photographs invite us on a journey, guided by light. Trained as a painter, he approaches images like a blank canvas, pushing his editorials into unchartered territory and winning the trust of his clients to bring their concepts to life.
Toufic’s career as a photographer began when the gift of an SLR camera and two lenses changed his life, and he headed for New York City to study at the International Center of Photography and the School of Visual Arts. One year later, he returned to Dubai as a full time photographer. Araman is known for bold experiments with lighting, high production values, meticulous attention to detail, and a talent for gathering creative people around him. “Light always plays a character in my pictures. But ultimately, what makes a stunning picture is the team that puts it together.”
Toufic Araman is founder and owner of aramanstudio, a boutique production agency with a long reach across the GCC and the Middle East. The studio has won 12 photography awards in the UK, US and Australia including IPA and Lucie awards. Clients and campaigns include Leo-Burnett, JWT, DDB, Impact BBDO, P&G, Swarovski, Cartier, HSBC, Nike, Qatar and Emirates Airlines, American Express, L’Oréal Paris, Herbal Essences, and an award winning 40 day shoot for Egypt Tourism, the first regional campaign to go worldwide.